Comments on: Print Media in the News; Examine Data When Placing Print Media Buys http://how2marketingadvice.com/168/print-media-in-the-news-examine-data-when-placing-print-media-buys/ Marketing Strategy Consulting - Free help, advice to get started. Thu, 02 Sep 2010 17:03:23 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Lisa Isbell http://how2marketingadvice.com/168/print-media-in-the-news-examine-data-when-placing-print-media-buys/comment-page-1/#comment-173 Lisa Isbell Fri, 06 Nov 2009 15:45:19 +0000 http://how2marketingadvice.com/?p=168#comment-173 Sad as it makes me I believe you are right. It will ultimately come down to math. It always does. It is very tough to prove definitive ROI with traditional media. Newer, emerging media does offer this benefit. When pennies are being counted this factor will undoubtedly weigh in heavily. Sad as it makes me I believe you are right. It will ultimately come down to math. It always does. It is very tough to prove definitive ROI with traditional media. Newer, emerging media does offer this benefit. When pennies are being counted this factor will undoubtedly weigh in heavily.

]]> By: Media of Birmingham http://how2marketingadvice.com/168/print-media-in-the-news-examine-data-when-placing-print-media-buys/comment-page-1/#comment-172 Media of Birmingham Fri, 06 Nov 2009 04:43:48 +0000 http://how2marketingadvice.com/?p=168#comment-172 Thanks for linking to our post. (Note that the Birmingham News' story relies on our figures.) Even if the economy suddenly bounces back, it seems very unlikely that companies who advertised in print will come running back. Publications seem to be counting on it, maybe praying for it, but the reality seems to be that more advertising will shift to other forms. Thanks for linking to our post. (Note that the Birmingham News’ story relies on our figures.)

Even if the economy suddenly bounces back, it seems very unlikely that companies who advertised in print will come running back. Publications seem to be counting on it, maybe praying for it, but the reality seems to be that more advertising will shift to other forms.

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