Resources for Monitoring the Advertising Front
Posted on November 6, 2009 by Lisa Isbell
Good reading for fostering ideas. I found a terrific article published this morning on the New York Times website discussing the annual ANA Conference that starts today. The article shares some insight as to how companies are responding with their marketing efforts to the bumpy economic road of recent times.
Both the article and the Association of National Advertisers sites will be good places for us to bookmark and visit often since they share a lot of relevant information toward navigating the marketing waters. The article links to a number of resources that were used to compile the piece and I plan to explore these too.
The New York Times article quoted a number of marketing professionals representing some of the best known brands in the country. I would certainly like to be among the attendees at the conference. What a value it would be to hear the ideas and creativity from this group of people!
