Getting found online is important and it is a process that doesn’t happen overnight so you will need to be thinking about it virtually everytime you generate something online.  Passing on “link juice”,or credibility to a link from the perspective of search engines, can be achieved by using anchor text whenever you post a link to your content (or someone else’s when you use anchor text that is relevant to things you cover on your own site).

Hubspot has posted a great video with very basic steps for completing two fast and simple techniques you can use on your LinkedIn profile to help pass that wonderful “link juice” while you get the many other benefits of being on LinkedIn.

1. Customize your profile URL with your own name instead of the characters automatically generated by LinkedIn.
2. Add custom anchor text to the links to your company, blog, or any of the other sites you might want to use here.

Take a look at the video here, it’s very short.  Then implement those changes to your profile right away! Don’t have a LinkedIn profile? Go set one up, immediately, it is a great tool both for sharing your expertise and learning from others.  Feel free to contact me if you have questions and I’ll be glad to point you to more fantastic, free, resources unique to your circumstances!