Author Archive
Posted on March 2, 2010 by Lisa Isbell
Don’t take the selection of keywords lightly, seek professional guidance or spend a lot of time learning the ins and outs of SEO at this early stage in the process and future efforts will provide much more profitable results. Realizing later you did a poor job of picking out the keywords will be a disappointing experience. Remember, this is not going to be a fast and overnight process but it is one that builds continuously the next step relying on the foundation set in place by the previous one.
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Posted on February 4, 2010 by Lisa Isbell
We’re now exploring the creation of remarkable content which is the lynch pin for getting found on the Internet. I want to remind you again, the point here is to offer your clients and prospects good, solid information, free of charge. It is this content you will then market toward building relationships.
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Posted on January 25, 2010 by Lisa Isbell
If you still think social media is a waste of time or limited to use merely for entertainment you might be interested in a recent Nielsen report. Time spent on sites like Facebook and Twitter rose a whopping 82% in the past year! I also found a report that mentioned Facebook and Google were in a dead heat during the Christmas holiday season as most visited sites online.
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Posted on January 20, 2010 by Lisa Isbell
The shift away from the traditional forms of marketing and over to Internet methods continues to grow and it is most apparent in the political arena. Those who have followed the marketing efforts of President Obama in toppling the Clinton political machine know Social Media played a key role in that success.
Advertising Age, a leading [...]
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Posted on January 19, 2010 by Lisa Isbell
Where better to find out the strengths and weaknesses of traditional media than traditional media. Last week I wrote a post about a study that shows the strength print continues to have in generating news. I also pointed out that it is no longer so strong as a marketing vehicle. The New York Times has given support to my premise.
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Posted on January 18, 2010 by Lisa Isbell
The very first concept to grasp in starting the inbound marketing approach is getting found. The old model of interrupt marketing is quickly dying and those who struggle with using social media in an effort to advertise their businesses are most likely faltering because they continue to use the interrupt method.
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Posted on January 14, 2010 by Lisa Isbell
I’ve been busy the last couple of weeks building resources for you. The primary goal of this site is to help you manage the monumental task of marketing your business (or getting the word out for personal projects). I am structuring this site so you can get started all by yourself in your fuzzy slippers and jammies. The goal is to grow to a point where you can confidently outsource your marketing tasks which will also be covered here.
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Posted on January 12, 2010 by Lisa Isbell
Take a look at the article, How News Happens by Journalism.org (a Pew Research Center Project). It is an interesting read and in my view simply underscores the need for the revenue generation model of newspapers and other traditional media outlets to change. The study cited in the article finds that newspaper is still the primary source of original news
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Posted on January 7, 2010 by Lisa Isbell
Do you enjoy interruptions? The simple fact is most interruptions are not something special and so most of us don’t like receiving them. Is it any wonder that the old, traditional model of interrupt marketing isn’t really producing the kinds of results it did in years past? Inbound marketing provides a new way to market goods and services without interrupting someone who doesn’t want to hear about them.
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Posted on December 18, 2009 by Lisa Isbell
For years I have counseled my advertising clients to have their advertising efforts working together as the sum of a whole rather than treating each separate ad or marketing effort like a stand alone element. Maximizing the value of every advertising dollar is the smartest way to operate and making mention of other advertising efforts [...]
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