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10 Things I Learned About Social Media for Business: The Hard Way

July 27, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
Social Tagging: • • • • • •

It seems every time I turn around there is another seminar offering tidbits about how Social Media can help businesses sell more stuff. Most of them involve a fee and most of them just barely scratch the surface and won’t get you anywhere in actually marketing your business. I learned all about this the hard, more costly way, one little fee at a time, in marketing my little Internet store…

Video: How To Use Google Alerts to Create Remarkable Content

July 1, 2010 by Lisa Isbell · View Comments
Filed under: Google Tools 
Social Tagging: • • • •

The secret to a good inbound marketing plan involves the creation of remarkable content, a lot of remarkable content. So how do we manage this without spending hours and hours in front of a computer? One way is setting up a variety of tools to keep your reserves full.

Networking – Helping someone or a self-serving bid to sell our stuff?

June 18, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
Social Tagging: • • • • • • • • •

As a general rule, we’re all attending a networking event to promote our products and services and there is an understanding that this kind of talk is to be expected. How can we engage without seeming self-centered?

2 Fast & Simple Ways to (SEO) Optimize Your LinkedIn Profile

June 14, 2010 by Lisa Isbell · View Comments
Filed under: LinkedIn 
Social Tagging: • • • • •

Getting found online is important and it is a process that doesn’t happen overnight so you will need to be thinking about it virtually everytime you generate something online. Passing on “link juice”,or credibility to a link from the perspective of search engines, can be achieved by using anchor text whenever you post a link to your content (or someone else’s when you use anchor text that is relevant to things you cover on your own site).

Marketing Strategy for the Army of One

June 7, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
Social Tagging: • • • • •

It’s tough being an army of one. Many won’t take you seriously and you will often find yourself obsessing about the outward appearance of things. In navigating this course myself I’ve learned to tune things out that don’t contribute to my goals.

The Size Surprise

May 18, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
Social Tagging: • • • • •

Several factors are at work in building an online audience. Businesses and business people who have always been aggressive at networking will sometimes have a large audience fairly quickly since they can leverage that network to get the word out about their presence online.

How To Create A Custom Landing Tab on a Facebook Page

April 30, 2010 by Lisa Isbell · View Comments
Filed under: Facebook 
Social Tagging: • • •

After visiting 5 or 6 different sites online to find instructions to do this for myself, each of them holding a piece of the information hostage for a fee, I decided to write my own post and include a video of how I finally managed to get this done.  I’m still working on the video [...]

Careful How You Name that Facebook Fanpage

April 26, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
Social Tagging: • • • • • • •

There seems to be a lot of curiosity out there over how and whether to use Facebook for business to business marketing efforts. The answer in my opinion is a resounding YES you should, and the way you should is with a Fanpage.

But, be careful how you go about doing it.

What is a Certified Inbound Marketing Professional?

April 20, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
Social Tagging: • • • • • • •

I recently received certification as an inbound marketing professional from Hubspot. If you’re scratching your head at how to use social media to promote a business, a hobby or just an idea understanding inbound marketing will help you. This is how I got on the right path…

Finding the Magic Words: Optimizing Content to Get Found Online

April 19, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online 
Social Tagging: • • • • • • • • • •

Part of the recipe I’m calling inbound marketing involves optimizing your content. So let’s delve into how to optimize your website, blog, and even your social media content: identify your keywords (keyword can also refer to a phrase). You should research to identify the best 7 or 8 keywords that virtually all of your content will contain and use as their primary focus. You will use these words to optimize your website and blog using SEO techniques and you will use them to focus all marketing efforts on a consistent theme. How to choose them?

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