Is SEO Outdated & Over-rated? 5 Points to Ponder

April 16, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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In reading a lot of recent information from a variety of sources about SEO (search engine optimization: a set of steps involved in getting your website found by the search engines) I’m seeing a lot of material that suggests that SEO is dead, near dead or should be ignored for some other reason.

Analyze -Step 3 in Building an Inbound Marketing Strategy

April 16, 2010 by Lisa Isbell · View Comments
Filed under: Analyze, Inbound Marketing 
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This is one of those propositions in life where the devil truly is in the details. Many attack social media with zeal, applying traditional methods from the interrupt model of marketing and fizzle out quickly when things just don’t turn out the way it was anticipated.

Inbound Marketing – Step Two – Convert

April 6, 2010 by Lisa Isbell · View Comments
Filed under: Convert Visitors to Take Action, Inbound Marketing 
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Getting traffic to your presence online is only a part of the formula. Once the visitors come, we hope they will do something. This doesn’t necessarily mean making a purchase. Depending on the product a business offers it may not be practical to expect a conversion directly to a sale and this is something that should receive a lot of thought as you develop an online presence.

Introducing Hip Brand Group

March 31, 2010 by Lisa Isbell · View Comments
Filed under: Announcements 
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Just a quick note to let you know about an exciting new service for helping companies manage the monumental tasks associated with marketing efforts. Hip Brand Group is a brand consultancy group that works in a whole new way.

Inbound Marketing – Step One Unpacked – PROMOTE

March 31, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online, Inbound Marketing 

The third phase of step one in an inbound marketing effort is to promote the remarkable content you are generating, let the world know it exists. This is where Social Media fits the picture and why so many businesses struggle to get results from their social media efforts.

Inbound Marketing, Step One Unpacked – Optimize Content

March 2, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online, Inbound Marketing 
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Don’t take the selection of keywords lightly, seek professional guidance or spend a lot of time learning the ins and outs of SEO at this early stage in the process and future efforts will provide much more profitable results. Realizing later you did a poor job of picking out the keywords will be a disappointing experience. Remember, this is not going to be a fast and overnight process but it is one that builds continuously the next step relying on the foundation set in place by the previous one.

Inbound Marketing, Step One Unpacked – Content

February 4, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online, Inbound Marketing 
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We’re now exploring the creation of remarkable content which is the lynch pin for getting found on the Internet. I want to remind you again, the point here is to offer your clients and prospects good, solid information, free of charge. It is this content you will then market toward building relationships.

Still Think Social Media is a Waste of Time?

January 25, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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If you still think social media is a waste of time or limited to use merely for entertainment you might be interested in a recent Nielsen report. Time spent on sites like Facebook and Twitter rose a whopping 82% in the past year! I also found a report that mentioned Facebook and Google were in a dead heat during the Christmas holiday season as most visited sites online.

Advertising Age Highlights Brown’s Use of Internet in Campaign

January 20, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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The shift away from the traditional forms of marketing and over to Internet methods continues to grow and it is most apparent in the political arena.  Those who have followed the marketing efforts of President Obama in toppling the Clinton political machine know Social Media played a key role in that success. Advertising Age,  a [...]

Another Sign Print May No Longer Be the Best Marketing Vehicle

January 19, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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Where better to find out the strengths and weaknesses of traditional media than traditional media. Last week I wrote a post about a study that shows the strength print continues to have in generating news. I also pointed out that it is no longer so strong as a marketing vehicle. The New York Times has given support to my premise.

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