Part of the recipe I’m calling inbound marketing involves optimizing your content. So let’s delve into how to optimize your website, blog, and even your social media content: identify your keywords (keyword can also refer to a phrase). You should research to identify the best 7 or 8 keywords that virtually all of your content will contain and use as their primary focus. You will use these words to optimize your website and blog using SEO techniques and you will use them to focus all marketing efforts on a consistent theme. How to choose them?
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