Posts Tagged ‘business’

Another Sign Print May No Longer Be the Best Marketing Vehicle

January 19, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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Where better to find out the strengths and weaknesses of traditional media than traditional media. Last week I wrote a post about a study that shows the strength print continues to have in generating news. I also pointed out that it is no longer so strong as a marketing vehicle. The New York Times has given support to my premise.

Inbound Marketing; Step 1: Get Found

January 18, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online, Inbound Marketing 
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The very first concept to grasp in starting the inbound marketing approach is getting found. The old model of interrupt marketing is quickly dying and those who struggle with using social media in an effort to advertise their businesses are most likely faltering because they continue to use the interrupt method.