Posts Tagged ‘inbound marketing’

Video: How To Use Google Alerts to Create Remarkable Content

July 1, 2010 by Lisa Isbell · View Comments
Filed under: Google Tools 
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The secret to a good inbound marketing plan involves the creation of remarkable content, a lot of remarkable content. So how do we manage this without spending hours and hours in front of a computer? One way is setting up a variety of tools to keep your reserves full.

Networking – Helping someone or a self-serving bid to sell our stuff?

June 18, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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As a general rule, we’re all attending a networking event to promote our products and services and there is an understanding that this kind of talk is to be expected. How can we engage without seeming self-centered?

2 Fast & Simple Ways to (SEO) Optimize Your LinkedIn Profile

June 14, 2010 by Lisa Isbell · View Comments
Filed under: LinkedIn 
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Getting found online is important and it is a process that doesn’t happen overnight so you will need to be thinking about it virtually everytime you generate something online. Passing on “link juice”,or credibility to a link from the perspective of search engines, can be achieved by using anchor text whenever you post a link to your content (or someone else’s when you use anchor text that is relevant to things you cover on your own site).

The Size Surprise

May 18, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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Several factors are at work in building an online audience. Businesses and business people who have always been aggressive at networking will sometimes have a large audience fairly quickly since they can leverage that network to get the word out about their presence online.

What is a Certified Inbound Marketing Professional?

April 20, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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I recently received certification as an inbound marketing professional from Hubspot. If you’re scratching your head at how to use social media to promote a business, a hobby or just an idea understanding inbound marketing will help you. This is how I got on the right path…

Finding the Magic Words: Optimizing Content to Get Found Online

April 19, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online 
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Part of the recipe I’m calling inbound marketing involves optimizing your content. So let’s delve into how to optimize your website, blog, and even your social media content: identify your keywords (keyword can also refer to a phrase). You should research to identify the best 7 or 8 keywords that virtually all of your content will contain and use as their primary focus. You will use these words to optimize your website and blog using SEO techniques and you will use them to focus all marketing efforts on a consistent theme. How to choose them?

Is SEO Outdated & Over-rated? 5 Points to Ponder

April 16, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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In reading a lot of recent information from a variety of sources about SEO (search engine optimization: a set of steps involved in getting your website found by the search engines) I’m seeing a lot of material that suggests that SEO is dead, near dead or should be ignored for some other reason.

Analyze -Step 3 in Building an Inbound Marketing Strategy

April 16, 2010 by Lisa Isbell · View Comments
Filed under: Analyze, Inbound Marketing 
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This is one of those propositions in life where the devil truly is in the details. Many attack social media with zeal, applying traditional methods from the interrupt model of marketing and fizzle out quickly when things just don’t turn out the way it was anticipated.

Inbound Marketing – Step Two – Convert

April 6, 2010 by Lisa Isbell · View Comments
Filed under: Convert Visitors to Take Action, Inbound Marketing 
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Getting traffic to your presence online is only a part of the formula. Once the visitors come, we hope they will do something. This doesn’t necessarily mean making a purchase. Depending on the product a business offers it may not be practical to expect a conversion directly to a sale and this is something that should receive a lot of thought as you develop an online presence.

Inbound Marketing, Step One Unpacked – Optimize Content

March 2, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online, Inbound Marketing 
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Don’t take the selection of keywords lightly, seek professional guidance or spend a lot of time learning the ins and outs of SEO at this early stage in the process and future efforts will provide much more profitable results. Realizing later you did a poor job of picking out the keywords will be a disappointing experience. Remember, this is not going to be a fast and overnight process but it is one that builds continuously the next step relying on the foundation set in place by the previous one.

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