Posts Tagged ‘Internet Marketing’

It seems every time I turn around there is another seminar offering tidbits about how Social Media can help businesses sell more stuff. Most of them involve a fee and most of them just barely scratch the surface and won’t get you anywhere in actually marketing your business. I learned all about this the hard, more costly way, one little fee at a time, in marketing my little Internet store…

I recently received certification as an inbound marketing professional from Hubspot. If you’re scratching your head at how to use social media to promote a business, a hobby or just an idea understanding inbound marketing will help you. This is how I got on the right path…

We’re now exploring the creation of remarkable content which is the lynch pin for getting found on the Internet. I want to remind you again, the point here is to offer your clients and prospects good, solid information, free of charge. It is this content you will then market toward building relationships.

If you still think social media is a waste of time or limited to use merely for entertainment you might be interested in a recent Nielsen report. Time spent on sites like Facebook and Twitter rose a whopping 82% in the past year! I also found a report that mentioned Facebook and Google were in a dead heat during the Christmas holiday season as most visited sites online.

The very first concept to grasp in starting the inbound marketing approach is getting found. The old model of interrupt marketing is quickly dying and those who struggle with using social media in an effort to advertise their businesses are most likely faltering because they continue to use the interrupt method.

About two years ago I launched an eCommerce site called WhiteOakAttic.com, the Old General Mercantile of the Internet and in the last year I have also experimented with a number of other online marketing pursuits. I will now be engaged with these pursuits full time and will share the details of how these work both here and at my personal blog,