Many understand that having their page ranked on page one, or even better, position one on Google is fantastic for gaining business from a website. What they often fail to take into consideration is whether or not the keywords they rank for have any commercial value. That’s the first trouble, making sure they are targeting the right keywords. Next comes the offpage optimization techniques and this is where backlinks come into the picture.
Posts Tagged ‘marketing strategy consulting’
August 16, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: backlinks • building backlinks • marketing strategy consulting • online marketing strategy • SEO • Social Media
Filed under: Marketing Snapshots
Social Tagging: backlinks • building backlinks • marketing strategy consulting • online marketing strategy • SEO • Social Media
May 18, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: facebook • inbound marketing • marketing • marketing strategy consulting • Social Media • twitter
Filed under: Marketing Snapshots
Social Tagging: facebook • inbound marketing • marketing • marketing strategy consulting • Social Media • twitter
Several factors are at work in building an online audience. Businesses and business people who have always been aggressive at networking will sometimes have a large audience fairly quickly since they can leverage that network to get the word out about their presence online.
April 20, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: advertising • inbound marketing • Internet Marketing • marketing • marketing strategy consulting • online business • Social Media • website
Filed under: Marketing Snapshots
Social Tagging: advertising • inbound marketing • Internet Marketing • marketing • marketing strategy consulting • online business • Social Media • website
I recently received certification as an inbound marketing professional from Hubspot. If you’re scratching your head at how to use social media to promote a business, a hobby or just an idea understanding inbound marketing will help you. This is how I got on the right path…
April 19, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online
Social Tagging: blog advertising • blog marketing • doing business online • generating business online • generating sales online • inbound marketing • making sales online • marketing strategy consulting • online advertising • online marketing • website advertising
Filed under: Getting Found Online
Social Tagging: blog advertising • blog marketing • doing business online • generating business online • generating sales online • inbound marketing • making sales online • marketing strategy consulting • online advertising • online marketing • website advertising
Part of the recipe I’m calling inbound marketing involves optimizing your content. So let’s delve into how to optimize your website, blog, and even your social media content: identify your keywords (keyword can also refer to a phrase). You should research to identify the best 7 or 8 keywords that virtually all of your content will contain and use as their primary focus. You will use these words to optimize your website and blog using SEO techniques and you will use them to focus all marketing efforts on a consistent theme. How to choose them?
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