Posts Tagged ‘marketing’

10 Things I Learned About Social Media for Business: The Hard Way

July 27, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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It seems every time I turn around there is another seminar offering tidbits about how Social Media can help businesses sell more stuff. Most of them involve a fee and most of them just barely scratch the surface and won’t get you anywhere in actually marketing your business. I learned all about this the hard, more costly way, one little fee at a time, in marketing my little Internet store…

The Size Surprise

May 18, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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Several factors are at work in building an online audience. Businesses and business people who have always been aggressive at networking will sometimes have a large audience fairly quickly since they can leverage that network to get the word out about their presence online.

What is a Certified Inbound Marketing Professional?

April 20, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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I recently received certification as an inbound marketing professional from Hubspot. If you’re scratching your head at how to use social media to promote a business, a hobby or just an idea understanding inbound marketing will help you. This is how I got on the right path…

Is SEO Outdated & Over-rated? 5 Points to Ponder

April 16, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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In reading a lot of recent information from a variety of sources about SEO (search engine optimization: a set of steps involved in getting your website found by the search engines) I’m seeing a lot of material that suggests that SEO is dead, near dead or should be ignored for some other reason.

Analyze -Step 3 in Building an Inbound Marketing Strategy

April 16, 2010 by Lisa Isbell · View Comments
Filed under: Analyze, Inbound Marketing 
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This is one of those propositions in life where the devil truly is in the details. Many attack social media with zeal, applying traditional methods from the interrupt model of marketing and fizzle out quickly when things just don’t turn out the way it was anticipated.

Inbound Marketing – Step Two – Convert

April 6, 2010 by Lisa Isbell · View Comments
Filed under: Convert Visitors to Take Action, Inbound Marketing 
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Getting traffic to your presence online is only a part of the formula. Once the visitors come, we hope they will do something. This doesn’t necessarily mean making a purchase. Depending on the product a business offers it may not be practical to expect a conversion directly to a sale and this is something that should receive a lot of thought as you develop an online presence.

Advertising Age Highlights Brown’s Use of Internet in Campaign

January 20, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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The shift away from the traditional forms of marketing and over to Internet methods continues to grow and it is most apparent in the political arena.  Those who have followed the marketing efforts of President Obama in toppling the Clinton political machine know Social Media played a key role in that success. Advertising Age,  a [...]

Another Sign Print May No Longer Be the Best Marketing Vehicle

January 19, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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Where better to find out the strengths and weaknesses of traditional media than traditional media. Last week I wrote a post about a study that shows the strength print continues to have in generating news. I also pointed out that it is no longer so strong as a marketing vehicle. The New York Times has given support to my premise.

Inbound Marketing; Step 1: Get Found

January 18, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online, Inbound Marketing 
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The very first concept to grasp in starting the inbound marketing approach is getting found. The old model of interrupt marketing is quickly dying and those who struggle with using social media in an effort to advertise their businesses are most likely faltering because they continue to use the interrupt method.

Here We Go – Step By Step FREE Instruction

January 14, 2010 by Lisa Isbell · View Comments
Filed under: Announcements, How 2 
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I’ve been busy the last couple of weeks building resources for you. The primary goal of this site is to help you manage the monumental task of marketing your business (or getting the word out for personal projects). I am structuring this site so you can get started all by yourself in your fuzzy slippers and jammies. The goal is to grow to a point where you can confidently outsource your marketing tasks which will also be covered here.

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