Posts Tagged ‘online advertising’

Finding the Magic Words: Optimizing Content to Get Found Online

April 19, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online 
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Part of the recipe I’m calling inbound marketing involves optimizing your content. So let’s delve into how to optimize your website, blog, and even your social media content: identify your keywords (keyword can also refer to a phrase). You should research to identify the best 7 or 8 keywords that virtually all of your content will contain and use as their primary focus. You will use these words to optimize your website and blog using SEO techniques and you will use them to focus all marketing efforts on a consistent theme. How to choose them?

Is SEO Outdated & Over-rated? 5 Points to Ponder

April 16, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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In reading a lot of recent information from a variety of sources about SEO (search engine optimization: a set of steps involved in getting your website found by the search engines) I’m seeing a lot of material that suggests that SEO is dead, near dead or should be ignored for some other reason.

Still Think Social Media is a Waste of Time?

January 25, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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If you still think social media is a waste of time or limited to use merely for entertainment you might be interested in a recent Nielsen report. Time spent on sites like Facebook and Twitter rose a whopping 82% in the past year! I also found a report that mentioned Facebook and Google were in a dead heat during the Christmas holiday season as most visited sites online.