Part of the recipe I’m calling inbound marketing involves optimizing your content. So let’s delve into how to optimize your website, blog, and even your social media content: identify your keywords (keyword can also refer to a phrase). You should research to identify the best 7 or 8 keywords that virtually all of your content will contain and use as their primary focus. You will use these words to optimize your website and blog using SEO techniques and you will use them to focus all marketing efforts on a consistent theme. How to choose them?
Posts Tagged ‘online marketing’
April 19, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online
Social Tagging: blog advertising • blog marketing • doing business online • generating business online • generating sales online • inbound marketing • making sales online • marketing strategy consulting • online advertising • online marketing • website advertising
Filed under: Getting Found Online
Social Tagging: blog advertising • blog marketing • doing business online • generating business online • generating sales online • inbound marketing • making sales online • marketing strategy consulting • online advertising • online marketing • website advertising
April 16, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: advertising • blog • blogging • getting found online • inbound marketing • marketing • online advertising • online marketing • SEO • social bookmarking • Social Media
Filed under: Marketing Snapshots
Social Tagging: advertising • blog • blogging • getting found online • inbound marketing • marketing • online advertising • online marketing • SEO • social bookmarking • Social Media
In reading a lot of recent information from a variety of sources about SEO (search engine optimization: a set of steps involved in getting your website found by the search engines) I’m seeing a lot of material that suggests that SEO is dead, near dead or should be ignored for some other reason.
January 25, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: Internet Marketing • online advertising • online marketing • Social Media • statistics on social media
Filed under: Marketing Snapshots
Social Tagging: Internet Marketing • online advertising • online marketing • Social Media • statistics on social media
If you still think social media is a waste of time or limited to use merely for entertainment you might be interested in a recent Nielsen report. Time spent on sites like Facebook and Twitter rose a whopping 82% in the past year! I also found a report that mentioned Facebook and Google were in a dead heat during the Christmas holiday season as most visited sites online.
January 20, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: advertising • advertising age article • interenet marketing • marketing • online marketing • Social Media
Filed under: Marketing Snapshots
Social Tagging: advertising • advertising age article • interenet marketing • marketing • online marketing • Social Media
The shift away from the traditional forms of marketing and over to Internet methods continues to grow and it is most apparent in the political arena. Those who have followed the marketing efforts of President Obama in toppling the Clinton political machine know Social Media played a key role in that success. Advertising Age, a [...]
January 18, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online, Inbound Marketing
Social Tagging: advertising • business • how to get found online • inbound marketing • Internet Marketing • interrupt method • marketing • online marketing • social media marketing • website marketing
Filed under: Getting Found Online, Inbound Marketing
Social Tagging: advertising • business • how to get found online • inbound marketing • Internet Marketing • interrupt method • marketing • online marketing • social media marketing • website marketing
The very first concept to grasp in starting the inbound marketing approach is getting found. The old model of interrupt marketing is quickly dying and those who struggle with using social media in an effort to advertise their businesses are most likely faltering because they continue to use the interrupt method.
RSS
Facebook
twitter