Many understand that having their page ranked on page one, or even better, position one on Google is fantastic for gaining business from a website. What they often fail to take into consideration is whether or not the keywords they rank for have any commercial value. That’s the first trouble, making sure they are targeting the right keywords. Next comes the offpage optimization techniques and this is where backlinks come into the picture.
Posts Tagged ‘SEO’
June 14, 2010 by Lisa Isbell · View Comments
Filed under: LinkedIn
Social Tagging: anchor text • Hubspot • inbound marketing • linkedin • links • SEO
Filed under: LinkedIn
Social Tagging: anchor text • Hubspot • inbound marketing • linkedin • links • SEO
Getting found online is important and it is a process that doesn’t happen overnight so you will need to be thinking about it virtually everytime you generate something online. Passing on “link juice”,or credibility to a link from the perspective of search engines, can be achieved by using anchor text whenever you post a link to your content (or someone else’s when you use anchor text that is relevant to things you cover on your own site).
March 2, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online, Inbound Marketing
Social Tagging: getting found online • inbound marketing • search engine optimization • SEO
Filed under: Getting Found Online, Inbound Marketing
Social Tagging: getting found online • inbound marketing • search engine optimization • SEO
Don’t take the selection of keywords lightly, seek professional guidance or spend a lot of time learning the ins and outs of SEO at this early stage in the process and future efforts will provide much more profitable results. Realizing later you did a poor job of picking out the keywords will be a disappointing experience. Remember, this is not going to be a fast and overnight process but it is one that builds continuously the next step relying on the foundation set in place by the previous one.
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