Many understand that having their page ranked on page one, or even better, position one on Google is fantastic for gaining business from a website. What they often fail to take into consideration is whether or not the keywords they rank for have any commercial value. That’s the first trouble, making sure they are targeting the right keywords. Next comes the offpage optimization techniques and this is where backlinks come into the picture.
Posts Tagged ‘Social Media’
August 16, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: backlinks • building backlinks • marketing strategy consulting • online marketing strategy • SEO • Social Media
Filed under: Marketing Snapshots
Social Tagging: backlinks • building backlinks • marketing strategy consulting • online marketing strategy • SEO • Social Media
July 27, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: advertising • blog • Internet Marketing • marketing • Social Media • website • Wordpress
Filed under: Marketing Snapshots
Social Tagging: advertising • blog • Internet Marketing • marketing • Social Media • website • Wordpress
It seems every time I turn around there is another seminar offering tidbits about how Social Media can help businesses sell more stuff. Most of them involve a fee and most of them just barely scratch the surface and won’t get you anywhere in actually marketing your business. I learned all about this the hard, more costly way, one little fee at a time, in marketing my little Internet store…
June 18, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: generating business • inbound marketing • Internet • Interrupt markting • marketing online • networking • networking events • online content • Social Media • valuable content
Filed under: Marketing Snapshots
Social Tagging: generating business • inbound marketing • Internet • Interrupt markting • marketing online • networking • networking events • online content • Social Media • valuable content
As a general rule, we’re all attending a networking event to promote our products and services and there is an understanding that this kind of talk is to be expected. How can we engage without seeming self-centered?
June 7, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: marketing strategy • Social Media • starting a business • startup • underemployment • unemployment
Filed under: Marketing Snapshots
Social Tagging: marketing strategy • Social Media • starting a business • startup • underemployment • unemployment
It’s tough being an army of one. Many won’t take you seriously and you will often find yourself obsessing about the outward appearance of things. In navigating this course myself I’ve learned to tune things out that don’t contribute to my goals.
May 18, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: facebook • inbound marketing • marketing • marketing strategy consulting • Social Media • twitter
Filed under: Marketing Snapshots
Social Tagging: facebook • inbound marketing • marketing • marketing strategy consulting • Social Media • twitter
Several factors are at work in building an online audience. Businesses and business people who have always been aggressive at networking will sometimes have a large audience fairly quickly since they can leverage that network to get the word out about their presence online.
April 20, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: advertising • inbound marketing • Internet Marketing • marketing • marketing strategy consulting • online business • Social Media • website
Filed under: Marketing Snapshots
Social Tagging: advertising • inbound marketing • Internet Marketing • marketing • marketing strategy consulting • online business • Social Media • website
I recently received certification as an inbound marketing professional from Hubspot. If you’re scratching your head at how to use social media to promote a business, a hobby or just an idea understanding inbound marketing will help you. This is how I got on the right path…
April 16, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: advertising • blog • blogging • getting found online • inbound marketing • marketing • online advertising • online marketing • SEO • social bookmarking • Social Media
Filed under: Marketing Snapshots
Social Tagging: advertising • blog • blogging • getting found online • inbound marketing • marketing • online advertising • online marketing • SEO • social bookmarking • Social Media
In reading a lot of recent information from a variety of sources about SEO (search engine optimization: a set of steps involved in getting your website found by the search engines) I’m seeing a lot of material that suggests that SEO is dead, near dead or should be ignored for some other reason.
April 16, 2010 by Lisa Isbell · View Comments
Filed under: Analyze, Inbound Marketing
Social Tagging: advertising • how to use social media for business • inbound marketing • marketing • Social Media
Filed under: Analyze, Inbound Marketing
Social Tagging: advertising • how to use social media for business • inbound marketing • marketing • Social Media
This is one of those propositions in life where the devil truly is in the details. Many attack social media with zeal, applying traditional methods from the interrupt model of marketing and fizzle out quickly when things just don’t turn out the way it was anticipated.
April 6, 2010 by Lisa Isbell · View Comments
Filed under: Convert Visitors to Take Action, Inbound Marketing
Social Tagging: advertising • inbound marketing • marketing • online • Social Media • traditional advertising
Filed under: Convert Visitors to Take Action, Inbound Marketing
Social Tagging: advertising • inbound marketing • marketing • online • Social Media • traditional advertising
Getting traffic to your presence online is only a part of the formula. Once the visitors come, we hope they will do something. This doesn’t necessarily mean making a purchase. Depending on the product a business offers it may not be practical to expect a conversion directly to a sale and this is something that should receive a lot of thought as you develop an online presence.
February 4, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online, Inbound Marketing
Social Tagging: advertising advice • getting found online • how to advertise online • inbound marketing • Internet Marketing • Social Media
Filed under: Getting Found Online, Inbound Marketing
Social Tagging: advertising advice • getting found online • how to advertise online • inbound marketing • Internet Marketing • Social Media
We’re now exploring the creation of remarkable content which is the lynch pin for getting found on the Internet. I want to remind you again, the point here is to offer your clients and prospects good, solid information, free of charge. It is this content you will then market toward building relationships.
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