Hip Brand Group uses the talents of veteran communications professionals to build a team that is unique to the specific needs of each client.  Teams are assembled after a preliminary free assessment to determine the needs so businesses gain a  streamlined effort that is efficient and makes the most of every marketing dollar.

Visit the Hip Brand Group to read more and take a look at the blog, called the Hip Factor – of course you can find us in the social media world too and those links are available on the website.

I’ve been in advertising sales for more than 15 years before getting out here on my own.  Over and over I’ve seen the struggle many businesses have in sorting through options, streamlining the marketing process and just finding a formula that works without spending themselves into a hole.  Outsourcing can be tricky too since you’re at the mercy of those you hire when you aren’t sure how all of these processes work.

Monday I’ll begin a series of posts that will be a permanent, reference section on this site.  It is the How2 Category and it will contain How2 articles.  The logo you see on this post will mark each of them so you can easily spot them on the front page of the blog when they are first published.

What’s in it for you? FREE information and step-by-step guidance in how to manage the marketing side of your operation.  How to avoid wasting money, how to know when to outsource and how to find the best outsourcing tools and partners.

What’s in it for me? When you learn these steps and get to know me I hope you will call on me to help with some of these processes.  I offer a variety of software applications, classes and consulting services to use when you’re ready to move up.  I am also hand-selecting partners who can manage each facet of the process and understand the big picture we’re trying to build using inbound marketing strategy. My goal is always win-win.  I win your friendship and business, you win in building your business without wasting money.

Register for my FREE monthly email updates (in the right margin).  Just once a month I send an overview of the blog posts I’ve written and exclusive tips and  information for subscribers only.  If you’re too busy to visit the blog all the time, this resource will allow you to get a summary so you can visit just the posts you need.

Follow me on Twitter or Become a Fan on Facebook to find out when new posts go live, get more snippets about the marketing world and get to know me a bit better.  I would love to meet you in person and will make mention in these places when I’m going to be attending events.

Want More? Get a FREE Inbound Marketing Assessment.  I’ll be happy to meet with you in person in Alabama, or by phone, Skype or webinar out of the state, to help you see what it will take to implement an inbound marketing campaign for your business.

Live Classes I’ll be teaching live classes on Inbound Marketing Strategy throughout Alabama – announcements will be made to subscribers each month by email, please register in the right margin. Want me to come to your town?  Just contact me and we can talk about it.

Looking forward to a successful 2010 and hope you will join me!

Lisa I.

About two years ago I launched an eCommerce site called WhiteOakAttic.com, the Old General Mercantile of the Internet and in the last year I have also experimented with a number of other online marketing pursuits.  I have discovered an incredible set of resources that I’ll share with you here and at my personal blog, www.lisaisbell.com depending on how they are relevant in the traditional business community.

This blog will offer information and resources about marketing and advertising and cover both traditional and online methods.  My personal blog will also share more about me personally and the opportunities that now exist for being self employed and how to get started with them.

I can be reached through this blog, my LinkedIn profile and of course White Oak Attic and its associated blog.  Links to my projects can all be found in the right margin of my personal blog.

Stay tuned, in the coming weeks I will be sharing an abundance of information about the current trends in marketing a business, particularly if you are in Alabama.  I’ll share resources, tips, tools, and posts exploring  various marketing platforms and what the business community seems to be saying about them in terms of value and ROI.

Please contact me with any questions or post a comment for me here.  Your feedback is welcome!

~Lisa