Archive for the ‘How 2’ Category

Video: How To Use Google Alerts to Create Remarkable Content

July 1, 2010 by Lisa Isbell · View Comments
Filed under: Google Tools 
Social Tagging: • • • •

The secret to a good inbound marketing plan involves the creation of remarkable content, a lot of remarkable content. So how do we manage this without spending hours and hours in front of a computer? One way is setting up a variety of tools to keep your reserves full.

2 Fast & Simple Ways to (SEO) Optimize Your LinkedIn Profile

June 14, 2010 by Lisa Isbell · View Comments
Filed under: LinkedIn 
Social Tagging: • • • • •

Getting found online is important and it is a process that doesn’t happen overnight so you will need to be thinking about it virtually everytime you generate something online. Passing on “link juice”,or credibility to a link from the perspective of search engines, can be achieved by using anchor text whenever you post a link to your content (or someone else’s when you use anchor text that is relevant to things you cover on your own site).

How To Create A Custom Landing Tab on a Facebook Page

April 30, 2010 by Lisa Isbell · View Comments
Filed under: Facebook 
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After visiting 5 or 6 different sites online to find instructions to do this for myself, each of them holding a piece of the information hostage for a fee, I decided to write my own post and include a video of how I finally managed to get this done.  I’m still working on the video [...]

Finding the Magic Words: Optimizing Content to Get Found Online

April 19, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online 
Social Tagging: • • • • • • • • • •

Part of the recipe I’m calling inbound marketing involves optimizing your content. So let’s delve into how to optimize your website, blog, and even your social media content: identify your keywords (keyword can also refer to a phrase). You should research to identify the best 7 or 8 keywords that virtually all of your content will contain and use as their primary focus. You will use these words to optimize your website and blog using SEO techniques and you will use them to focus all marketing efforts on a consistent theme. How to choose them?

Analyze -Step 3 in Building an Inbound Marketing Strategy

April 16, 2010 by Lisa Isbell · View Comments
Filed under: Analyze, Inbound Marketing 
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This is one of those propositions in life where the devil truly is in the details. Many attack social media with zeal, applying traditional methods from the interrupt model of marketing and fizzle out quickly when things just don’t turn out the way it was anticipated.

Inbound Marketing – Step Two – Convert

April 6, 2010 by Lisa Isbell · View Comments
Filed under: Convert Visitors to Take Action, Inbound Marketing 
Social Tagging: • • • • •

Getting traffic to your presence online is only a part of the formula. Once the visitors come, we hope they will do something. This doesn’t necessarily mean making a purchase. Depending on the product a business offers it may not be practical to expect a conversion directly to a sale and this is something that should receive a lot of thought as you develop an online presence.

Inbound Marketing – Step One Unpacked – PROMOTE

March 31, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online, Inbound Marketing 

The third phase of step one in an inbound marketing effort is to promote the remarkable content you are generating, let the world know it exists. This is where Social Media fits the picture and why so many businesses struggle to get results from their social media efforts.

Inbound Marketing, Step One Unpacked – Optimize Content

March 2, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online, Inbound Marketing 
Social Tagging: • • •

Don’t take the selection of keywords lightly, seek professional guidance or spend a lot of time learning the ins and outs of SEO at this early stage in the process and future efforts will provide much more profitable results. Realizing later you did a poor job of picking out the keywords will be a disappointing experience. Remember, this is not going to be a fast and overnight process but it is one that builds continuously the next step relying on the foundation set in place by the previous one.

Inbound Marketing, Step One Unpacked – Content

February 4, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online, Inbound Marketing 
Social Tagging: • • • • •

We’re now exploring the creation of remarkable content which is the lynch pin for getting found on the Internet. I want to remind you again, the point here is to offer your clients and prospects good, solid information, free of charge. It is this content you will then market toward building relationships.

Inbound Marketing; Step 1: Get Found

January 18, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online, Inbound Marketing 
Social Tagging: • • • • • • • • •

The very first concept to grasp in starting the inbound marketing approach is getting found. The old model of interrupt marketing is quickly dying and those who struggle with using social media in an effort to advertise their businesses are most likely faltering because they continue to use the interrupt method.

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