Part of the recipe I’m calling inbound marketing involves optimizing your content. So let’s delve into how to optimize your website, blog, and even your social media content: identify your keywords (keyword can also refer to a phrase). You should research to identify the best 7 or 8 keywords that virtually all of your content will contain and use as their primary focus. You will use these words to optimize your website and blog using SEO techniques and you will use them to focus all marketing efforts on a consistent theme. How to choose them?
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The third phase of step one in an inbound marketing effort is to promote the remarkable content you are generating, let the world know it exists. This is where Social Media fits the picture and why so many businesses struggle to get results from their social media efforts.
March 2, 2010 by Lisa Isbell · View Comments
Filed under: Getting Found Online, Inbound Marketing
Social Tagging: getting found online • inbound marketing • search engine optimization • SEO
Filed under: Getting Found Online, Inbound Marketing
Social Tagging: getting found online • inbound marketing • search engine optimization • SEO
Don’t take the selection of keywords lightly, seek professional guidance or spend a lot of time learning the ins and outs of SEO at this early stage in the process and future efforts will provide much more profitable results. Realizing later you did a poor job of picking out the keywords will be a disappointing experience. Remember, this is not going to be a fast and overnight process but it is one that builds continuously the next step relying on the foundation set in place by the previous one.
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