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Archive for the Marketing Snapshots Category

Still Think Social Media is a Waste of Time?

Posted on January 25, 2010 by Lisa Isbell

If you still think social media is a waste of time or limited to use merely for entertainment you might be interested in a recent Nielsen report. Time spent on sites like Facebook and Twitter rose a whopping 82% in the past year! I also found a report that mentioned Facebook and Google were in a dead heat during the Christmas holiday season as most visited sites online.

Advertising Age Highlights Brown’s Use of Internet in Campaign

Posted on January 20, 2010 by Lisa Isbell

The shift away from the traditional forms of marketing and over to Internet methods continues to grow and it is most apparent in the political arena. Those who have followed the marketing efforts of President Obama in toppling the Clinton political machine know Social Media played a key role in that success.
Advertising Age, a leading [...]

Another Sign Print May No Longer Be the Best Marketing Vehicle

Posted on January 19, 2010 by Lisa Isbell

Where better to find out the strengths and weaknesses of traditional media than traditional media. Last week I wrote a post about a study that shows the strength print continues to have in generating news. I also pointed out that it is no longer so strong as a marketing vehicle. The New York Times has given support to my premise.

Newspapers Strong on News; What About Marketing?

Posted on January 12, 2010 by Lisa Isbell

Take a look at the article, How News Happens by Journalism.org (a Pew Research Center Project). It is an interesting read and in my view simply underscores the need for the revenue generation model of newspapers and other traditional media outlets to change. The study cited in the article finds that newspaper is still the primary source of original news

Do You Enjoy Interruptions?

Posted on January 7, 2010 by Lisa Isbell

Do you enjoy interruptions? The simple fact is most interruptions are not something special and so most of us don’t like receiving them. Is it any wonder that the old, traditional model of interrupt marketing isn’t really producing the kinds of results it did in years past? Inbound marketing provides a new way to market goods and services without interrupting someone who doesn’t want to hear about them.

Social Media Blended With Traditional…Trident Gum Shows Us How It’s Done

Posted on December 18, 2009 by Lisa Isbell

For years I have counseled my advertising clients to have their advertising efforts working together as the sum of a whole rather than treating each separate ad or marketing effort like a stand alone element. Maximizing the value of every advertising dollar is the smartest way to operate and making mention of other advertising efforts [...]