Archive for the ‘Marketing Snapshots’ Category

10 Things I Learned About Social Media for Business: The Hard Way

July 27, 2010 by Lisa Isbell · View Comments
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It seems every time I turn around there is another seminar offering tidbits about how Social Media can help businesses sell more stuff. Most of them involve a fee and most of them just barely scratch the surface and won’t get you anywhere in actually marketing your business. I learned all about this the hard, more costly way, one little fee at a time, in marketing my little Internet store…

Networking – Helping someone or a self-serving bid to sell our stuff?

June 18, 2010 by Lisa Isbell · View Comments
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As a general rule, we’re all attending a networking event to promote our products and services and there is an understanding that this kind of talk is to be expected. How can we engage without seeming self-centered?

Marketing Strategy for the Army of One

June 7, 2010 by Lisa Isbell · View Comments
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It’s tough being an army of one. Many won’t take you seriously and you will often find yourself obsessing about the outward appearance of things. In navigating this course myself I’ve learned to tune things out that don’t contribute to my goals.

The Size Surprise

May 18, 2010 by Lisa Isbell · View Comments
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Several factors are at work in building an online audience. Businesses and business people who have always been aggressive at networking will sometimes have a large audience fairly quickly since they can leverage that network to get the word out about their presence online.

Careful How You Name that Facebook Fanpage

April 26, 2010 by Lisa Isbell · View Comments
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There seems to be a lot of curiosity out there over how and whether to use Facebook for business to business marketing efforts. The answer in my opinion is a resounding YES you should, and the way you should is with a Fanpage.

But, be careful how you go about doing it.

What is a Certified Inbound Marketing Professional?

April 20, 2010 by Lisa Isbell · View Comments
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I recently received certification as an inbound marketing professional from Hubspot. If you’re scratching your head at how to use social media to promote a business, a hobby or just an idea understanding inbound marketing will help you. This is how I got on the right path…

Is SEO Outdated & Over-rated? 5 Points to Ponder

April 16, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots 
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In reading a lot of recent information from a variety of sources about SEO (search engine optimization: a set of steps involved in getting your website found by the search engines) I’m seeing a lot of material that suggests that SEO is dead, near dead or should be ignored for some other reason.

Still Think Social Media is a Waste of Time?

January 25, 2010 by Lisa Isbell · View Comments
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If you still think social media is a waste of time or limited to use merely for entertainment you might be interested in a recent Nielsen report. Time spent on sites like Facebook and Twitter rose a whopping 82% in the past year! I also found a report that mentioned Facebook and Google were in a dead heat during the Christmas holiday season as most visited sites online.

Advertising Age Highlights Brown’s Use of Internet in Campaign

January 20, 2010 by Lisa Isbell · View Comments
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The shift away from the traditional forms of marketing and over to Internet methods continues to grow and it is most apparent in the political arena.  Those who have followed the marketing efforts of President Obama in toppling the Clinton political machine know Social Media played a key role in that success. Advertising Age,  a [...]

Another Sign Print May No Longer Be the Best Marketing Vehicle

January 19, 2010 by Lisa Isbell · View Comments
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Where better to find out the strengths and weaknesses of traditional media than traditional media. Last week I wrote a post about a study that shows the strength print continues to have in generating news. I also pointed out that it is no longer so strong as a marketing vehicle. The New York Times has given support to my premise.

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