Take a look at the article, How News Happens by Journalism.org (a Pew Research Center Project). It is an interesting read and in my view simply underscores the need for the revenue generation model of newspapers and other traditional media outlets to change. The study cited in the article finds that newspaper is still the primary source of original news
Archive for the ‘Marketing Snapshots’ Category
January 7, 2010 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: advertising • inbound marketing • interrupt advertising • marketing • sales • Traditional Media
Filed under: Marketing Snapshots
Social Tagging: advertising • inbound marketing • interrupt advertising • marketing • sales • Traditional Media
Do you enjoy interruptions? The simple fact is most interruptions are not something special and so most of us don’t like receiving them. Is it any wonder that the old, traditional model of interrupt marketing isn’t really producing the kinds of results it did in years past? Inbound marketing provides a new way to market goods and services without interrupting someone who doesn’t want to hear about them.
For years I have counseled my advertising clients to have their advertising efforts working together as the sum of a whole rather than treating each separate ad or marketing effort like a stand alone element. Maximizing the value of every advertising dollar is the smartest way to operate and making mention of other advertising efforts [...]
I found a few articles today that examine how radio stacks up in the eyes of the consumer these days. The information suggests radio is still an excellent choice as a vehicle for a marketing message.
November 6, 2009 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: advertising advice • advertising news • branding • marketing
Filed under: Marketing Snapshots
Social Tagging: advertising advice • advertising news • branding • marketing
Great resource for monitoring the advertising and marketing front.
November 5, 2009 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: advertising • information • marketing • print media • print publications
Filed under: Marketing Snapshots
Social Tagging: advertising • information • marketing • print media • print publications
The economy is weighing hard on everyone these days. It is too soon to count print media out of the picture entirely but for businesses struggling to meet their own budgetary concerns the best practice is to examine all media purchases with far more scrutiny toward proving return on investment.
March 18, 2009 by Lisa Isbell · View Comments
Filed under: Marketing Snapshots
Social Tagging: advertising • advertising advice • advice for small business • do it yourself marketing • how to advertise • marketing • Marketing Advice
Filed under: Marketing Snapshots
Social Tagging: advertising • advertising advice • advice for small business • do it yourself marketing • how to advertise • marketing • Marketing Advice
Only one tapestry will fit your business, a truly custom work of art. You must weave it yourself.
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